Applications of Data Mining in Diverse Business Domains

Abstract

Today, Computers have become the most integral part of human life. Computers are used for various purposes in different business domains which generate huge volume of data related to different business processes. This leads to many challenging problems and issues for computer science and engineering, which includes data storage, data mining, knowledge management, security etc. Various organizations face the challenges in handling the operational data and effective use of these data to generate the knowledge. This knowledge can be used to improve the business processes as well as achieving the customer satisfaction. Data mining can be used to achieve these goals. Different data mining techniques can be used to identify the different patterns in the data. These patterns can be used to understand the outcome of existing business process. In this paper we have briefly discussed the data mining techniques and usefulness of datamining in marketing, education, pharmaceutical and health care and travels and tourism sectors.