A Study on Consumer Perception on Store Choice of Supermarket in Thoothukudi City

Abstract

The primary drivers attracting global retail giants looking to expand into emerging markets are India's sizable middle class and largely untapped retail market, which will accelerate the country's retail industry's growth. Urban Indian consumers have more purchasing power than ever before, and branded products in categories like clothing, makeup, shoes, watches, food, beverages, and even jewellery are progressively becoming popular choices for both business and pleasure. According to a recent estimate by the Boston Consulting Group (BCG), the retail sector in India is predicted to reach a staggering US$ 2 trillion in value by 2032.At Thoothukudi, more super markets are currently opening up. Consequently, it is essential to research supermarket patron choice and their inclination towards the options offered.