Exploring the Influence of Age on Fintech Adoption: A Study from North East India

Abstract

Many studies have been conducted in the past to analyse the determinants of mobile payment adoption in India. However, a careful analysis of the available literature revealed that there is a need to conduct more studies to understand the determinants of fintech adoption in North East India. North East India’s unique and diverse geographic conditions, culture and traditions, economic activities, connectivity, internet access, etc., make it a unique area to be studied to understand the adoption of innovations like Fintech. Adoption of any technological innovation by individuals will depend upon various factors. Demographic factors such as age, education, income, and occupation may or may not impact an individual’s intention to adopt technological innovations. This study, based on the responses received from 454 Bank Customers in North East India, assesses whether variables of Fintech adoption like Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Facilitating Conditions (FC) are different across age groups or not. It was found that a significant difference exists with respect to PE, EE and SI across age groups. Whereas, there is no significant difference in FC across age groups.