Exploring the Impact of Influensive factors of Corporate Social Responsibility on Organic Farming with Reference to Mehsana and Khambhat District of Gujarat State

Abstract

This study delved into the relationship between Corporate Social Responsibility (CSR) and organic farming, specifically focusing on Mehsana and Khambhat districts in Gujarat, India. The research explores the impact of influential factors associated with CSR initiatives on the perspectives and practices of farmers. The study adopts a descriptive cross-sectional research design, employing a non-probabilistic convenient sampling technique with a sample size of 100 farmers. Data analysis is conducted using non-parametric tests, namely the Mann Whitney U test and Kruskal Wallis Test. These statistical tools are selected to accommodate the non-normal distribution of data and provide robust insights into the perceived impact of CSR on organic farming practices. The choice of a non-probabilistic convenient sampling approach acknowledges practical constraints while aiming to capture a representative snapshot of the farming community in the selected districts. The findings revealed that farmers, across various socio-demographic profiles, exhibit diverse opinions regarding the crucial factors constituting CSR that significantly influence organic farming. Through the application of Mann Whitney U test and Kruskal Wallis Test, the study identified differences in perceptions among farmers based on factors such as gender, age, educational qualification, annual income, and occupation. The outcomes highlighted the importance of tailoring CSR initiatives to suit the diverse needs and perspectives of farmers in Mehsana and Khambhat districts.