An Effectual Analysis on Green Business: An Holistic Approach for Transformation of the Economy

Abstract

In this age of environmental concern individuals are outwardly interested in the healthy state of their surroundings. As population increases and we become more connected with our environment and each other through global communication, commerce and transportation, that interest also increases. Our desire for a clean environment represents a powerful sense of destiny and hope for the future. Everywhere you turn; people are looking for ways to reduce their environmental footprint and act greener - not just at home, office but in the business as well. Going for green business practices reflects a social consciousness around protecting the earth’s natural resources, preserving them and ensuring optimum utilization. This research paper presents the detailed study on the concept of green business practices which are essential for improving environmental condition in a profitable manner. Green business practices encourage business activities which are beneficial for the environment and help in achieving environmental effectiveness. This paper primarily focuses on role of green business towards environment through various business practices and secondly, it explains numerous ways for green business development. The main objective of the paper is to explore the growing importance of green business practices among companies/firms across the world.