A Novel User Experience Cloud Computing Model for Examining Brand Image Through Virtual Reality
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Abstract
This research paper presents a novel Cloud Computing User Experience (CCUE) approach to reconstructing the brand image of traditional Shanghai cosmetic brands by leveraging virtual reality (VR) technology and user experience (UX) research. Traditional Shanghai cosmetic brands possess rich cultural heritage and unique product offerings, but often face challenges in maintaining relevance in the modern market. The proposed CCUE uses the VR technology to create immersive and interactive experiences that allow consumers to explore and engage with the brand in a virtual environment. The developed CCUE model integrates the Artificial Intelligence (AI) integrated Imperialist Competitive Algorithm (ICA) for the user-machine interaction. With the CCUE a combination of VR simulations, product showcases, and interactive storytelling, users can experience the essence and history of traditional Shanghai cosmetic brands, fostering a deep connection and emotional attachment. Additionally, UX research techniques are employed to gather user feedback and insights, enabling the refinement and optimization of the VR experience. The findings of this CCUE contribute to the field of brand reconstruction and provide practical insights for traditional brands seeking to revitalize their image in a rapidly evolving market.
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