Extraction of User Navigation Pattern Based on Particle Swarm Optimization

Abstract

With current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. A Recommender System (RS) is a composition of software tools that provides valuable piece of advice for items or services chosen by a user. Recommender systems are currently useful in both the research and in the commercial areas. Recommender systems are a means of personalizing a site and a solution to the customer?s information overload problem. Recommender Systems (RS) are software tools and techniques providing suggestions for items and/or services to be of use to a user. These systems are achieving widespread success in e-commerce applications nowadays, with the advent of internet. This paper presents a categorical review of the field of recommender systems and describes the state-of-the-art of the recommendation methods that are usually classified into four categories: Content based Collaborative, Demographic and Hybrid systems. To build our recommender system we will use fuzzy logic and Markov chain algorithm.