A Study on Brand Awareness of Chevrolet in and around Delhi

Abstract

This projects report containing the marketing research on ?Brand Awareness of Chevrolet at Ganganagar Automobiles PVT LTD. MotiNagar.I have chosen this topic concerned to their requirement as the Ganganagar Automobiles PVT LTD. Chevrolet having various cars in different countries, but mainly 2 brands on which I have concentrated more as per requirement of Ganganagar Automobiles PVT LTD. Because as the Chevrolet is one of the biggest companies in the world not only producing and selling cars and now they concentrating to target the domestic market and they trying to know how much the domestic market or local people are aware of their different brands and how they have opinion regarding these brands.So in simple the need is to know, the awareness level and the customers response about cars of CHEVROLET. basic intention is to make the customers or people make aware of different cars of CHEVROLERT and also to know the opinion in the market and their perception and satisfaction in the market of CHEVROLET cars.