A New Artificial Intelligence-Based Hierarchical K-Means Clustering Technique to Detect Addictive Twitter Activity
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Abstract
To stop the COVID-19 epidemic from spreading among their populations, several countries have implemented lockdowns. Students are being forced to stay at home during these lockdowns, which is causing them to use mobile phones, social media, and other digital technologies more frequently than ever. Their poor utilization of these digital tools may be detrimental to their emotional and mental health. In this study, we implement an Artificial Intelligence (AI) approach named Hierarchy-based K-Means Clustering (HKMC) algorithm to group individuals with comparable Twitter consumption habits to detect addictive Twitter activity during the epidemic. The effectiveness of the suggested HKMC is evaluated in terms of accuracy, precision, recall, and f1-score in respect to the association between students’ mental health and mobile phone dependency. Additionally, this study offers a comparative examination of both the suggested and existing procedures.
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