New CRM Architecture Adapted To Big Data

Abstract

The business model as known by the majority of specialists has moved from product concentration to the customer concentration. And as we all know, electronic commerce and generally the world of technology has exponentially believed that principal. In this era, many companies have begun to permeate the Electronic Customer Relationship Management (CRAG / E-CRM) more than conventional CRM to better understand their customers. As early as the first definitions of the CRM, we found among the main three axes - technology - Currently the data world is also outstanding to have a change with the advent of Big Data paradigm. There is a need to rethink and reconsider the validity of existing architectures management of electronic customer relationship. In this paper, we will see the existing architectures, and we subsequently present architecture with features capable to respect and exploit the new data based on research works.
DOI: 10.17762/ijritcc2321-8169.1507140