A Study on Buying Behavior of Teenagers in Kannur District

Abstract

Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Many factors specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits purchasing behaviour the brand he buys or the retailer he goes. A purchase decision is the result of each and everyone these factors. An individual and a consumer is led by his culture his sub culture his social class, his membership groups, his family, his personalities, his physiological factors etc. and his influenced by cultural trends as well as his social and societal environment.to know this A STUDY ON BUYING BEHAVIOUR OF TEENAGERS IN KANNUR DISTRICTis conducted.60 respondents are choosen .For analysis percentage analysis is done