A Study on Investment Determinants among Non-institutional Investors

Abstract

In the economic world income plays a vital role in every one?s life. Investment is one of the major issues of the Non-institutional investors as their small savings of today are meeting the expenses of tomorrow. The risk and returns accessible from each of these investment patterns different from one investment pattern to another. Investor?s behavior play an important role to investment decision making, and investor?s behavior is affected by many factors during investment decision making. Today, investors have many avenues of investment with different features comparable their needs. Investors see in the market that the return is maximized with minimum risk, which is inherent in all investments.This study will be an attempt to find how the non-institutional, who are small, less informed and infrequent investors by nature, consider the different fundamental determinants while making equity investment decisions. Investors have different ideas when they decide about investing in a particular avenue every individual wants his saving to be invested in most secured and liquid way.