Customer Perception Towards Shopping Mall In Mangalore City Area

Abstract

Retail industry is changing rapidly and experiencing development, modernization, progression, mix. Retailers attempt to satisfy clients' prerequisites by having the right stock at the right esteem and flawless spot. The perspective of Indian purchasers has encountered a genuine change throughout late years. The Indian buyer today needs to lead a presence stacked with luxury and comfort. They basically needn't bother with availability of things; they similarly need better experience, organization and feeling. Consumer behaviour is not only concerned with the processes in which financial transaction are involved but also included non financial transaction. Main objective of this paper is to analyses customer perception towards shopping mall in Mangalore.
DOI: 10.17762/ijritcc2321-8169.1505178