A Comparative Study on Various Payment Options in Online Shopping

Abstract

E-commerce is increase rapidly in India in the form of online shopping. An IT firm Accel Partners has released some data’s on online shopping in India. According to them Indian online shopping industry have a turnover of 700 crore Rs. by 2015 and around 30 lacs Indian shopper used online shopping. The main objective of this research is to study, especially what is the major option for payments in online shopping. There is several option of payment in online purchasing such as credit card, debit card, cash on delivery, EMI option, gift voucher or wallet Rs. of particular site. To this end, a survey was conducted and the 120 questionnaires were distributed among the people of different markets and the general public in Bikaner. The replies have been analyzed by table analysis.The results of study reveal that on-line shoppers in India are significantly affected by various payment options which are describe above. The results of the study could be further used by the researchers and practitioners for conducting future studies in the similar area.
DOI: 10.17762/ijritcc2321-8169.1604141