Survey on Privacy Preservation in Personalized Web Environment

Abstract

Personalized web search (PWS) is a general category of search techniques aiming at providing different search results for different users or organize search results differently for each user, based upon their interest, preferences and information needs. As the expense, user information has to be collected and analyzed to figure out the user intention behind the issued query. However, users are uncomfortable with exposing private information during search which has become a major barrier for the wide proliferation of PWS. Search engines should provide security mechanism such that user will be ensured of its privacy and its information should be kept safe. Many personalization techniques are giving access to achieve personalization of user’s web search. Search engines can provide more accurate and specific data if users trust search engine and provide more information. But users should be ensured that their private information should be kept safe. In this paper we will discuss on different techniques on personalized web search and securing personalized information.
DOI: 10.17762/ijritcc2321-8169.160413