The Role of Data Engineering in Facilitating Ps5 Launch Success: A Case Study

Abstract

The paper presents the role of data engineering in the successful launch of PS5 by Sony Interactive Entertainment. It underlines the analysis of how data has been used for optimising supply chains, improving system performance, shaping marketing strategy, and bringing critical support during console development and release. It follows that through secondary research and thematic analysis, such findings allow the understanding that data engineering at Sony enabled it to surmount issues of global supply chain disruption, improve the loading time in games, and offer personalised customer engagement. These would also account for the commercial success of the PS5 while setting new industry standards for future gaming consoles. This substantiates the use of data engineering in developing not only operational efficiency but also consumer satisfaction.