A Study on Customer Awareness towards Banking Service with reference to Deposit and Loan in Mangaluru City

Abstract

for an economic development of a country, bank plays an important role. The present era of globalization and liberalization has made the banking industry very competitive by providing various products and services to the customers. The investor and client need to think about each other. As the level of awareness increases, it leads to increase in customer preference. The present study compares and analyzes the customer awareness towards banking services