Advanced Algorithm for Prediction of Churn in Various Industries in the Fast Growing World

Abstract

In the study it has been proven that the cost of acquisition of a new customer is much more then thecost of the retention of the existing customer. Also, it becomes very easy for the organizations if they come to know of the customers that are likely to get churn in advance studying the behavioral aspects so that they can take appropriate measures to keep the customer in their own territory. So, there has been a lot of study on the existing algorithms to understand which can provide the better accuracy in terms of the prediction analysis of their customers. This can be very useful for the service providers to in order to maintain trust and loyaltytowards their customers and in good will against their competitors.