, D. B. FMCG brand extensions strategy and consumer buying behavior – An empirical study in Odisha region. International Journal on Recent and Innovation Trends in Computing and Communication, [S. l.], v. 4, n. 5, p. 443–453, 2016. DOI: 10.17762/ijritcc.v4i5.2209. Disponível em: https://ijritcc.org/index.php/ijritcc/article/view/2209. Acesso em: 27 jul. 2024.