SURESH SANKARA PALLI. Causal Inference Methods for Understanding Attribution in Marketing Analytics Pipelines. International Journal on Recent and Innovation Trends in Computing and Communication, [S. l.], v. 12, n. 2, p. 431–437, 2024. Disponível em: https://ijritcc.org/index.php/ijritcc/article/view/10846. Acesso em: 2 oct. 2025.