Business Analytics Using Predictive Algorithms
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Abstract
In today's data-driven business landscape, organizations strive to extract actionable insights and make informed decisions using their vast data. Business analytics, combining data analysis, statistical modeling, and predictive algorithms, is crucial for transforming raw data into meaningful information. However, there are gaps in the field, such as limited industry focus, algorithm comparison, and data quality challenges. This work aims to address these gaps by demonstrating how predictive algorithms can be applied across business domains for pattern identification, trend forecasting, and accurate predictions. The report focuses on sales forecasting and topic modeling, comparing the performance of various algorithms including Linear Regression, Random Forest Regression, XGBoost, LSTMs, and ARIMA. It emphasizes the importance of data preprocessing, feature selection, and model evaluation for reliable sales forecasts, while utilizing S-BERT, UMAP, and HDBScan unsupervised algorithms for extracting valuable insights from unstructured textual data.
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